The mission of the SmartH2O project is to develop an ICT platform to:

• Understand and model the consumers’ current behaviour, based on historical and real-time water usage data
• Predict how the consumer behaviour can be influenced by various water demand management policies: water savings campaigns, social awareness campaigns, to dynamic water pricing schemes
• Raise the awareness of water consumers on their current water usage habits and their lifestyle implications and to stimulate them to reduce water use

The SmartH2O ICT infrastructure will enable water managers to close the loop between actual water consumption levels and desired targets, using information about how the consumers adapt their behavior to new situations: new regulations, new water prices, appeals to water savings. This feedback will allow to aptly revise the water demand management policies, enabling to maximise the water and energy saving goals.